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We’re a multicultural workplace made up of diverse backgrounds and traditions. The food cultures we know and love are just one way you can see those perspectives come alive. Have a look around, stay awhile, and get a taste of our agency’s zestier side!

A g e n c y e a t s

FOODFORTHOUGHT

We’re passionate about learning and growing every day. It gives us a fresh perspective, and inspires us to push past all kinds of limits. Here’s a taste of that: we’ve gathered a few fun food facts that’ll definitely get your creative juices flowing.

BANANASAREBERRIES

The botanical definition of a berry might seem like a no-brainer. But surprisingly, any fruit with seeds and fleshy pulp that comes from the ovary of a flower gets to be considered a berry. And that means that bananas definitely qualify.
a bunch of ripe yellow bananas, highlighting the surprising fact that bananas are technically classified as berries.
Meanwhile, strawberries and blueberries are actually not true berries, at least not in the botanical sense. Surprised? That’s only an entry point to the wild world of plant taxonomy. Try digging into more of this information (and/or some berries…) and challenge what you know.

Honeyneverspoils

You can ignore the “best by” date on that honey jar. Even if it looks crystallized, it’s a well-known yet still fascinating fact that honey has an infinite shelf life. Made from nectar by the industrious honeybee, honey has been found preserved in ancient tombs even after thousands of years.
A jar of golden honey with a honey dipper, emphasizing the natural preservation qualities of honey that prevent it from spoiling over time.
What gives honey this seemingly magic power? It’s all in the chemical composition. (So, more science than magic.) It’s low in water and high in sugar, an environment bacteria and microorganisms are not sweet on. Add natural acidity and hydrogen peroxide, and you’ve got an ingredient that naturally resists spoilage and tastes great long-term.

TheDurian:KingofFruits

Durian is a fruit native to Southeast Asia, and highly adored for its rich, custard-like texture and complex flavor that ranges from sweet to savory. That flavor variety comes from its different stages of ripeness, and means, in turn, that durian can go into both sweet and savory recipes.
Close-up image of a spiky durian fruit, known for its strong smell and unique creamy texture, often called the "King of Fruits" in Southeast Asia.
Deemed the “King of Fruits,” durian is so much more than a food. It’s also a major part of the culture in the regions where it grows, and lives it up at the center of festivals, culinary traditions, and local folklore. You could think of durian as nothing less than the start of a culinary, flavorful adventure.

Theworld’sspiciestchilli

Jalapeño, habanero, cayenne—they’ve got nothing on the Carolina Reaper. This chili pepper variety holds the Guinness World Record for the world’s hottest. Which is something you may or may not want to test out for yourself.
Close-up image of the world’s spiciest chili, a small, wrinkled red pepper with a glossy surface, known for its intense heat and fiery flavor.
The Carolina Reaper was developed by Ed Currie of South Carolina’s PuckerButt Pepper Company (say that 3 times fast) in South Carolina, and has an incredibly high Scoville Heat Units (SHU) number. It averages 1,641,183 SHU, and can reach 2.2 million SHU. For comparison, a habanero’s is half that, maxing out at 575,000 SHU.
a bunch of ripe yellow bananas, highlighting the surprising fact that bananas are technically classified as berries.
The botanical definition of a berry might seem like a no-brainer. But surprisingly, any fruit with seeds and fleshy pulp that comes from the ovary of a flower gets to be considered a berry. And that means that bananas definitely qualify.
Meanwhile, strawberries and blueberries are actually not true berries, at least not in the botanical sense. Surprised? That’s only an entry point to the wild world of plant taxonomy. Try digging into more of this information (and/or some berries…) and challenge what you know.
Read More +
A jar of golden honey with a honey dipper, emphasizing the natural preservation qualities of honey that prevent it from spoiling over time.
You can ignore the “best by” date on that honey jar. Even if it looks crystallized, it’s a well-known yet still fascinating fact that honey has an infinite shelf life. Made from nectar by the industrious honeybee, honey has been found preserved in ancient tombs even after thousands of years.
What gives honey this seemingly magic power? It’s all in the chemical composition. (So, more science than magic.) It’s low in water and high in sugar, an environment bacteria and microorganisms are not sweet on. Add natural acidity and hydrogen peroxide, and you’ve got an ingredient that naturally resists spoilage and tastes great long-term.
Read More +
Close-up image of a spiky durian fruit, known for its strong smell and unique creamy texture, often called the "King of Fruits" in Southeast Asia.
Durian is a fruit native to Southeast Asia, and highly adored for its rich, custard-like texture and complex flavor that ranges from sweet to savory. That flavor variety comes from its different stages of ripeness, and means, in turn, that durian can go into both sweet and savory recipes.
Deemed the “King of Fruits,” durian is so much more than a food. It’s also a major part of the culture in the regions where it grows, and lives it up at the center of festivals, culinary traditions, and local folklore. You could think of durian as nothing less than the start of a culinary, flavorful adventure.
Read More +
Close-up image of the world’s spiciest chili, a small, wrinkled red pepper with a glossy surface, known for its intense heat and fiery flavor.
Jalapeño, habanero, cayenne—they’ve got nothing on the Carolina Reaper. This chili pepper variety holds the Guinness World Record for the world’s hottest. Which is something you may or may not want to test out for yourself.
The Carolina Reaper was developed by Ed Currie of South Carolina’s PuckerButt Pepper Company (say that 3 times fast) in South Carolina, and has an incredibly high Scoville Heat Units (SHU) number. It averages 1,641,183 SHU, and can reach 2.2 million SHU. For comparison, a habanero’s is half that, maxing out at 575,000 SHU.
Read More +

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